Offensive Language As Threat To Peaceful Co- Existence

Serial Callers In Perspective

Abstract

This study set out to examine the extent to which radio stations use offensive language, reasons why serial callers use such language and how this threat to Ghana’s peace can be curtailed within the Tamale Metropolis. The study adopted the mixed method approach to data collection and analyses with content analysis, in-depth interviews and focus group discussions as methods of data collection. Relying on the above methods, four radio stations, two of which were commercial radio stations, one community radio station and a state-owned radio station, out of 17 on-air radio stations within the Tamale Metropolis, were sampled using the quota sampling technique. Based on the data collected the study found that among the political communicators on radio, serial callers used the most offensive language with a view to defending either the New Patriotic Party (NPP) or the National Democratic Congress (NDC). The two parties sponsor the activities of these callers who, in return for stipends from politicians, fearlessly denigrate opponents while trumpeting their parties’ achievements. Unsubstantiated allegations against political opponents emerged as the most frequently used offensive pronouncement by serial callers who admit to the dangers of their conduct for peaceful co-existence, but insist they must do everything possible to ensure victory for their parties. The study concludes that in spite of the threat posed by serial callers to peaceful co-existence, employing extra security measures to contain the situation is not an option. Instead, the study recommends that radio stations field technocrats in place of political party representatives to review newspaper headlines during Morning Show programmes.